Potentially Amazing ROI
The top reason to engage in viral marketing is the potential ROI. If you spend $100 to get one person to convert, but they only buy $20, you have lost money. If you spend $100 to get that $20 customer but they then share it with 10 other people who each buy $20 from you, then you’ve done well. You’ve gotten a great return on your investment, and almost all of it came from people who you did not directly market to.
Viral marketing can also be a much cheaper way to spread brand recognition.