International Success with just an idea and a
little LOT of persistence
When we launched our new line of pet goods (cat wigs and dog costumes), we started with an idea, creative creatives, and pretty much no ad budget. We focused on fun, cute, viral photography and then getting the word out by any means possible. We stalked people on Twitter, called / emailed / faxed / liked / showed up at the door of local shelters, pet stores, local news, and basically anyone who would listen. Within a year we were being internationally covered in magazines, on local, national, and international Television, and we’d grown our social media presence to a healthy fan base.
"In Touch" magazine gave us a quarter page write up so people waiting in line at the register could all know all about us just after they read an earth shattering expose about a Twitter snap of Kim Kardashian's bottom!
We got into the Daily Mail and NY Daily News, and then over 30 different online publications including Catster, media in several languages and Yahoo! News.
We got Michael Simon to hate on us on national TV. Even though we love love love him. But we understand that he doesn't want his dog to wear a wig. Kind of.